"GI" is a visionary movement that passionately strives to redefine luxury in the fashion industry, driven by a deep commitment to our planet. Throughout history, scarce resources have been revered as symbols of prestige, but "GI" firmly believes that true luxury lies in innovative solutions that honor our environment. It is a celebration of the boundless creativity that can be found in sustainable practices, whether through the integration of new elements or the ingenious repurposing of existing materials, all guided by the cradle-to-cradle principle.

"GI" seeks to create a sense of community and foster product development that mirrors the harmony of a thriving ecological system. It is a call to embrace a holistic approach, where every resource is utilized effectively and efficiently. By doing so, we can create a world where fashion not only captivates the senses but also nurtures our planet, leaving a legacy of beauty and sustainability for generations to come.